About Us

Who are we?

Bruce is Head of Marketing and Business Development for an international company and Ed is a Registered Paramedic working at both West Midlands Ambulance Service NHS Foundation Trust and Princess Cruises Ltd.

Why are we doing this?

Through Bruce’s love of motorcycling and Ed’s work, we have a mutual admiration of the work carried out by the Midlands Air Ambulance. The Midlands Air Ambulance is entirely funded by charitable donations. WithΒ 3 aircraft carrying out over 2,000 missions over 6 counties, the charity needs over Β£7million per year to continue their life-saving work.

How did with decide to do this?

Honestly, we’re a little bit crazy. We started talking about such a venture when we hired a car to explore Tuscany back in June 2016. We thought about taking one of our own cars around Europe but joked that they’d probably break down and leave us stranded. Then we thought how exciting it might be to actually take an awful car and break down in the middle of nowhere!